2023
Internship Project
See full Project - Life and Half
Art Direction
Social Media
The brand creation work for Asaya included everything consumer research, brand positioning strategy, branding design, packaging design system & nomenclature, content bank & communication development across social, marketplace & native site. After design - L&H developed product + campaign shoot concept including statics and video to be used across paid marketing / social media and offline store collaterals.
This was my first experience witnessing a brand's journey from moodboard to completion. I joined the agency right after they had finalized the visual direction. Building on this foundation, I developed the brand guidelines for Asaya.
It was also my first time art directing and participating on set for a product campaign. I collaborated with a photographer on the set of the brand video to create smaller shoots for social media, as well as behind-the-scenes content.
SOCIAL MEDIA
