DILLYDALLY
Student Project
2024
Product Design
Identity Design
The aim of this project was to create a clock that would help visualise time in a unique way. My series of Procrastination clocks reflect our thoughts while we are procrastinating on a certain task.
I decided to expand this project by creating a brand with different clocks that would appeal to various consumers.
Logos
GENERAL CLOCK
OFFICE CLOCK
THE PROCESS
Direction 1:
The brief of the project was to try an re-imagine a Clock.
I chose to try and visualse different ways people procrastinate using the Clock as my main visual framework.
Simple, straightforward, and a humorous reminder of procrastination tendencies.
Direction 1: Visual Drafts
I experimented with various ways to organize the information.
Direction 2:
Direction 2: Visual Drafts
For this concept, I wanted to use the spacing between each number to reflect our procrastination tendencies.
The intervals would gradually decrease as the time approached 12:00.